Hi, I'm Piyush Kumar
I'm a performance marketer focused on Meta Ads for D2C brands — based on testing, tracking, and creative that actually converts.
Why I do this
I got into performance marketing because I like work where the scoreboard is clear — either the ads make money or they don't.
I work specifically on Meta Ads rather than trying to offer every service. One channel, studied deeply: audiences, creatives, funnels, and the testing loops that connect them.
Most of what I fix in accounts isn't exotic — it's tracking that can't be trusted, creatives tested without structure, and budgets scaled before anything is proven. I enjoy bringing order to that.
Where I've spent my time
Hands-on Meta Ads work across a few niches — each one taught me something different about what makes people buy.
-
Health & Wellness
Offer-led funnels where trust matters — landing pages, angles, and creative testing around outcomes, not hype.
-
Food & Beverage (D2C)
Repeat-purchase products where creative variety and retargeting carry most of the growth.
-
D2C brands & lead generation
Full-funnel setups for founders and small teams — from pixel and event setup to ongoing testing and scaling.
How I like to work
Short version: few clients at a time, direct communication, no guesswork with your budget.
Small roster. I take on a limited number of brands so every account gets real attention.
Direct with founders. You talk to me, not an account manager — what I see is what you hear.
Structured testing. One variable at a time, documented, then scaled only when the data earns it.
Want to work together?
You've seen how I work — small roster, direct with founders, no guesswork with your budget. If that sounds like your kind of partner, tell me about your brand and I'll get back to you within 24 hours.